About Us

 

 

New Better Life’s founder and procuemnet director Persie Wai hails from an solid procuement background. In 2015, Persie.W decided to change gears and turn her energy towards New Better Life, a collection of variety interesting items. Focusing on quality material, good design, craftsmanship and sustainability, News Better Life reflects the epitome of quality over quantity.

Persie.W was travelling around the world and has been stayed in Japan for a long while. He was highly inspired by Japanese craftsmanship. From a little multifunctional products to time-consuming tailor made products, he is enthusiastic about collecting new and interesting products from all over the world and promoting them to the world

Having a good eye for products being the key factor, News Better Life has brought unexpected products with smart details, functionality with a contemporary price point.

New York is where Persie.W was born, the company's headquarters is now split between the US, Canada, Australia, United Kingdom and Hong Kong.

 

At New Better Life, we believe life’s too short for boring stuff. That’s why we’re on a mission to fill your world with quirky, affordable, and surprisingly useful treasures that make you smile and make your day easier.

What’s in store?
From laugh-out-loud gadgets to clever home essentials, we curate products that are more than just toys – they’re conversation starters, problem-solvers, and secret weapons against mundane routines. Whether you’re spicing up your desk, hunting for the perfect gift, or just treating yourself, we’ve got your back (and your funny bone).

Why us?
✅ Fun without the fuss: No overpriced novelties here – just quality items that won’t break the bank.
✅ Useful meets hilarious: Think pizza-shaped oven mitts, plant pots with attitude, or a stress-relief gadget that doubles as desk art.
✅ For everyone: Perfect for gift-givers, practical jokers, and anyone who loves a little joy in the everyday.

We’re not just a shop – we’re your partners in crime against boring. Dive in, explore, and let’s make adulthood (or childhood 2.0) a whole lot brighter!

 

Our quality promise

Quality is never an accident. It is always the result of intelligent effort. We spend most of our time and energy for products testing to achieve high quality.  If our product doesn't satisfy you, we'll take it back.